{"id":42087,"date":"2022-11-24T09:00:00","date_gmt":"2022-11-24T09:00:00","guid":{"rendered":"https:\/\/www.grifal.it\/furnishings-environments-event-philips-wonder-of-you-2022\/"},"modified":"2025-01-27T09:25:23","modified_gmt":"2025-01-27T09:25:23","slug":"furnishings-environments-event-philips-wonder-of-you-2022","status":"publish","type":"post","link":"https:\/\/www.grifal.it\/en\/furnishings-environments-event-philips-wonder-of-you-2022\/","title":{"rendered":"Grifal furnishes rooms at Philips #WonderofYou event"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Grifal provided panels and furnishings made of <strong>cArt\u00f9\u00ae<\/strong>, the new corrugated cardboard, for the<strong>set-up of<\/strong> the<strong>Philips Personal Health Italia #WonderofYou event<\/strong>, held in Milan at the Mandarin Oriental Hotel on October 25, 2022.<\/p>\n\n<p class=\"wp-block-paragraph\">The goal of the event is to emphasize the uniqueness and complexity of the human body. The concept allow the consumer to think about the importance of personal care and how each organ and part of the body is extremely connected. From oral hygiene to shaving and grooming, from parenting support and child care to beauty and style, Philips Personal Health is close to users by providing them with products that can accompany them in every moment of life, with a focus on the<strong>environment<\/strong> in which we live, which is why not only are Philips Personal Health <strong>products<\/strong> produced <strong>sustainably<\/strong>, but to last, be <strong>recycled<\/strong> and <strong>reused<\/strong> with the ultimate goal of using less and re-using more.<\/p>\n\n<p class=\"wp-block-paragraph\">To give prominence to Philips Personal Health products, an itinerary was created in the location that repurposed different environments dedicated to each range presented: a barber&#8217;s corner for the bad grooming products; a bathroom for the beauty and oral healthcare range; and a baby room for the Avent products, dedicated to mother and baby.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"693\" height=\"450\" src=\"https:\/\/www.grifal.it\/wp-content\/uploads\/2023\/06\/philips_grifal_allestimento.png\" alt=\"\" class=\"wp-image-32905\" srcset=\"https:\/\/www.grifal.it\/wp-content\/uploads\/2023\/06\/philips_grifal_allestimento.png 693w, https:\/\/www.grifal.it\/wp-content\/uploads\/2023\/06\/philips_grifal_allestimento-300x195.png 300w\" sizes=\"(max-width: 693px) 100vw, 693px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Each corner was recreated with the support of self-supporting walls made with <strong>cArt\u00f9\u00ae corrugated cardboard<\/strong> panels or corrugated wool felt using Grifal technology. The company designs and manufactures functional, environmentally friendly and protective <a href=\"https:\/\/www.grifal.it\/progettazione-di-soluzioni-imballo-su-misura\/\">packaging solutions<\/a> so that every product can travel safely. As early as 2015, ahead of global sentiment, Grifal set a goal to replace plastics in the protective packaging market.<\/p>\n\n<p class=\"wp-block-paragraph\">The new cArt\u00f9\u00ae corrugated cardboard, whose innovative design adds two folds with a reinforcing rib function to each wave, was used to produce the walls of the &#8216;Bathroom&#8217; and &#8216;Baby&#8217; areas. This structure enables cArt\u00f9\u00ae to achieve unique performance in <strong>load-bearing<\/strong> capacity, <strong>cushioning capabilities<\/strong>, <strong>flexibility<\/strong> and <strong>light weight<\/strong> compared to traditional corrugated board.<\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Thanks to Grifal&#8217;s constant research, corrugation technology has also enabled solutions for markets other than packaging.<br\/>For example, present in staging furnishing accessories such as <strong>lamps<\/strong>, <strong>storage stools<\/strong>, <strong>baskets<\/strong> and <strong>centerpieces<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"606\" height=\"325\" src=\"https:\/\/www.grifal.it\/wp-content\/uploads\/2023\/06\/philips_grifal_allestimento_03.png\" alt=\"\" class=\"wp-image-32907\" srcset=\"https:\/\/www.grifal.it\/wp-content\/uploads\/2023\/06\/philips_grifal_allestimento_03.png 606w, https:\/\/www.grifal.it\/wp-content\/uploads\/2023\/06\/philips_grifal_allestimento_03-300x161.png 300w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">The undulation of materials such as polyester fibers (recycled and recyclable) or the coupling of paper with natural materials such as wool felt, textiles or recycled leather have resulted in a series of products that show interesting performance in the field of<strong>room acoustic absorption and comfort<\/strong>. One example is the wool felt panel featured in the &#8216;Barbershop&#8217; corner.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"606\" height=\"785\" src=\"https:\/\/www.grifal.it\/wp-content\/uploads\/2023\/06\/philips_grifal_allestimento_04.png\" alt=\"\" class=\"wp-image-32909\" srcset=\"https:\/\/www.grifal.it\/wp-content\/uploads\/2023\/06\/philips_grifal_allestimento_04.png 606w, https:\/\/www.grifal.it\/wp-content\/uploads\/2023\/06\/philips_grifal_allestimento_04-232x300.png 232w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;We are delighted to have partnered with Grifal to stage the Wonder of You event, the global concept created to allow consumers to reflect on the importance of personal care and how every organ and part of our body is extremely connected,&#8221; says  <strong>Simone Marcucci,<\/strong> <strong>Media, PR &amp; Influencer Marketing Manager &#8211; Philips Personal Health Italy, Israel and Greece<\/strong>. &#8220;Being close to our consumers by providing them with products capable of accompanying them in every moment of their lives also means having an eye on the environment in which we live, which is why we not only produce sustainably, but also make products to last, be recycled and reused. This is why we have found in Grifal the ideal partner.&#8221;<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Philips Personal Health&#8217;s #WonderofYou event: the cArt\u00f9\u00ae exhibit by Grifal demonstrated the interior design potential of the new shock-absorbing corrugated board created for green packaging.<\/p>\n","protected":false},"author":12,"featured_media":32912,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[264],"tags":[243,266,268],"class_list":["post-42087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-cartu-en-2","tag-fittings","tag-interior-design-en-3"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grifal furnishes rooms at Philips #WonderofYou event<\/title>\n<meta name=\"description\" content=\"Philips 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